BSc Business and Marketing
BSc Business and Marketing (A R U . London)

Course Description

People with marketing know-how are vital to just about every business or organisation. 

There is always a high demand for skilled marketing graduates. Study for our honours degree and you’ll gain the skills and knowledge businesses really need, opening up your career options.

At ARUL we realise that the marketing function of an organisation is a dynamic, creative and fast-moving process. The syllabus evaluates the key marketing skills of forward thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and digital marketing. 

With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. Effective marketing also requires a fundamental understanding of how businesses operate. With marketing knowledge and additional skills grounded in key business concepts, this degree lays the balanced foundations for a successful career.

Required Qualification

Level 3 with 120 credits (UCAS 104) 

Level 2 with relevent work experience   

Modules under Course


Semester 1:
Research Skills 1
Professional Communications
Data Skills
Personal Development in Professional Settings

Semester 2
Research Skills 2
Global Debates
The Pitch Project

Year 1

Business Environment
Academic and Professional Skills
Economics for Business
Business Finance

Year 2

Legal Aspects of Business
Managing Human Resources
Principles and Practice of Marketing
Marketing Communications
Sustainability in Career Development

Year 3

Consumer Behaviour
Business Strategy
Digital Marketing
Undergraduate Major Project (Integrated Case Study)

Jobs and Salaries

•        Advertising Account Manager (£30,000 to £40,000) 

•        Market Researcher (£65,000 to £93,000)

•        Marketing Executive (£30,000 to £45,000)

•        Media Planner or Buyer (£25,000 to £40,000

•        Social Media Manager (£26,000 to £37,000)